McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

Advertising Advertising is a highly specialised scene of action of marketing. It includes researching and developing television and radio commercials and print advertisements, as well as the planning and execution of buying media. McDonalds announce focuses on two key areas 1. promotional advertising 2. denounce advertising Promotional Advertising Promotional advertising gives people a new reason to visit McDonalds or to try McDonalds for the jump time. McDonalds Marketing researches, designs, plans and implements great new offers such as novelty burgers, games, premiums and Happy Meals which offer great value and new taste sensations. Brand Advertising Brand advertising promotes and enhances the personality of our brand and builds a traffichip with our customers. Brand advertising doesnt simply sell food or products. It reflects the ways our different customers experience McDonalds. Our promotional and brand advertising are designed to complement each other and keep back McDon alds at the top of our customers minds. Public relations Public relations programs keep our customers informed about a wide range of McDonalds-related issues. We achieve this by working with the media to communicate McDonalds position on a range of topics including employment, the environment, nutrition, education and training. We as well work with the media to educate people about developments within McDonalds, ranging from new store openings to the addition of a Playland at a local restaurant or an smashing young crew person receiving an award. Giving something back to the community is not only good public relations but good business. Our public relations programs also provide opportunities to develop positive relationships with schools, community groups, recreational centres, businesses and all types of special interest groups. Public relations not only means do sure the public knows whats going on, but also ensuring everyone within McDonalds is aware of developments in the co mpany. Internal communication with all McDonalds employees is therefore a major lay out of our public relations programs. Effective and innovative marketing has positioned and secured McDonalds leadership in the quick service restaurant industry. In order to maintain that position we procure that every restaurant in our system is involved with... ...mpany will launch a new advertising campaign, We love to see you smile. The campaign, developed by DDB Chicago, brings to breeding the customer-focused initiatives being implemented at McDonalds nationwide. Several of the commercials feature actual McDonalds restaurant crew employees to give customers a perspective from the people who work at McDonalds every twenty-four hours. Additionally, Hispanic and African-American advertising was created and developed by del Rivero Messianu in Miami and Burrell Advertising in Chicago, respectively. Spots begin airing nationally on June 30. This campaign was created in a spirit of unprecedented collaboration with our owner/operators and our agencies, said Larry Zwain, senior vice president of marketing for McDonalds USA. Our goal was to create ads in the tradition of the best McDonalds advertising and capture the energy and excitement that embodies McDonalds today. McDonalds is the worlds largest and best-known global food service retailer, with more than 27,000 restaurants serving more than 43 million people a day in 119 countries. Approximately 80 percent of McDonalds global restaurants are owned and operated by independent franchisees.