Transformational leadership Essay Example for Free

Transformational leading EssayDoes Academic Leaders influence Staffs whollyegiance to Service prize in Malaysia?This paper discussed the relationship between leadership fashion of transformational and the dedication to advantold age type among faculty member lags in public and private Malaysian Universities. It has been argued that superior value type performance is one of the list factors in building niche and having competitive edge that separates one from its competitors nationally and globally. Total useable questionnaires were 387 with a response rate of 36 share. The result revealed that in that respect is a significant relationship between transformational leadership style and fealty to usefulness character reference among donnish faculty at the Malaysian universities. This study implies to the constitution makers and academic leaders at the universities that they should focus in developing their academic staff, by tapping their potentials, inspiring them, promoting collaboration, make and reinforcing positive attitudes towards fealty to service quality. Future study should consider alternative modes of enquires much(prenominal) as employing the longitudinal method of data collection design and a nationwide survey covering samples from the whole state of the high institutions of learning in Malaysia that would be more significant in making generalizations . Keywords Service quality, Transformational Leadership, Commitment to Service Quality, Malaysia1. IntroductionExisting literature on facts of life indicates a motion towards preparational truth which is about world class branding, marketable academic programmes, query activities and facilities in attracting and retaining foreign and local students (Isahak, 2007), except how does one compete to be different?Governing bodies, in Malaysia much(prenominal) as the Malaysian efficacy Agency (MQA) provide accreditation to quality programmes that fulfill certain standards. But how do Malaysian Universities attempt to pillow competitive and maintain a sustainable growth in this volatile environment where programmes seen to be globally homogeneous in nature, competitive in terms of pricing, and significant in location and branding? Hudson et al. (2004) argued that refined service quality performance is one of the key factors in buildingmarket niche and a competitive edge that separates one from its competitors. Sim and Idrus (2004), Jusoh et al. (2004), and Sahney et al, (2008) concurred and uphold the notion that commitment from the academic staff in the education sector to the overall brassal goal such as in the delivery of high service quality is a better strategy as in the case of customer retention and satisfaction. Unfortunately, not much attention has been given to the issue of commitment to service quality among the academic staff in the higher education sector. There is an increasing thought supporting the idea that students evaluation of service quality in the Malaysian universities is to a large extent influenced by the way they are inured by the customer contact employee notably the academic staff (Hasan et al., 2008 Ismail Abiddin, 2009).Past researches have too suggested that some universities in Malaysia were losing students because their standard of service quality was not up to the expectation of the students (Jain et al., 2004 Firdaus, 2006 Latif et al., 2009). It was reported that the level of service quality in the Malaysian universities was just mediocre (Jusoh et al. 2004 Sim Idrus, 2004 Hasan et al., 2008, Ismail Abiddin, 2009). This arises concern in the way the students are being treated or handled. The implication of these students withdrawals may not only be costly to the students potential success in their career but similarly to the universities re enthroneation, operational and manpower costs (Curry, 2001). Butthe greatest loss of all give be in terms of potential intimacy workers to the nation.Studies on commitment to service quality are important and necessary but unfortunately at that place is still little progress in research in this area. Embracing commitment to service quality is mainly to bring about monetary growth and an image of sustain superpower to service organisations. Many questions about what really motivates commitment to service quality among academic staff remains unanswered, particularly in the context of education.Past leadership literatures have associated transformational leaders to organizational commitment, such as to service quality delivery (Jabnoun Rasasi, 2005) building relationships with customers (Liao Chuang, 2007) students engagement with schools (Leithwood Jantzi,1999) and towards school reforms (Geijsel et al., 2003). Nevertheless, empirical research on transformational leadership and commitment of academic staff to service quality is not extensive and in most past studies, their focus was on management or based on the analys is of the customer level. Individual focus, specifically on the study of academic staff is limited in developing countries, such as Malaysia.Therefore, the objective of this research was to examine the relationship between transformational leadership style and the academic staffs commitment to service quality at Malaysian Universities. Based on the findings of this research, it is hope that it would also provide some information and understanding that will assist the leaders and policy makers of the Malaysian Universities as employers to realize the contributions of their academic staff in securing profitability and wealth through the commitment of good service quality. 2. Literature Review2.1 Commitment to Service QualityStudies on the commitment to service quality in education literatures follow the same footpath as the general definition of affective commitment. Affective commitment is defined by Meyer and Allen (1991) as an employees emotional attachment to, identification with and involvement in the organization. Commitment to service quality is defined and understood asconformity to a specification (Martin 1986 Witt Steward, 1996 ONeil Palmer, 2004) and in achieving excellence (Peters Waterman, 1982). Clark et al. (2009) defined commitment to service quality as the dedication of employees to render service quality and the impulsiveness to go beyond what is expected of them.Past findings have also established that employees who are commit to the organization will remain loyal and are inversely related to turnover (Hartline et al., 2000 Elmadag et al., 2008). In such conditions, employees were known to spend more time and energy in assisting the organization realize its goals and they also put their own self interest aside (Porter et al., 1973 Tsai, 2008 Sohail Shaikh, 2004 Yiing Ahmad, 2008). ONeil (2000) in his study in higher education concurred on the importance of internal customer commitment to service quality as a meaning of gaining competit ive advantage. Satisfied outdoor(a) customers, for example the students, were reported to spread by word of mouth recommendations, which is a powerful tool in marketing (Cuthbert, 1996).2.2. Transformational LeadershipLeaderships can be of many facets and visages. They differ in effectiveness in terms of consequences of their actions towards internal and external stakeholders. Since organizations today are lining many challenges, there is a need for leaders in organizations to contribute not only in terms of knowledge or ideas but also in making right the decisions and responding to the changes (Horner, 1997 Christie, 2002). According to bass and Avolio (1990), transformational leaders will focus on developing their followers by tapping them of their potentials, inspiring them, promoting collaboration, motivating them and by reinforcing positive behaviours. Bass (1990) argues that transformational leaders are pertinent especially during turbulent times when rapid changes and glob alization takes place.Barnett et al. (2001), Antonakis et al., (2003) and Kirkbride (2006) preferred to thread transformational leadership based on five factors. They have adopted from Bass and Avolios (1995, 1997) studies. The five components as suggested by Barnett et al. (2001), Antonakis et al. (2003) and Kirkbride (2006) are individualized considerations, intellectual stimulation, inspirational motivating, idealized influence (attributes) and idealized influence (behavior). gameboard 1 below presents the five components.Table 1 Five components of Transformational LeadershipVariablesIndividualizedconsiderationsCharacteristicsLeaders who spy their followers individual differences and will treat them individually.IntellectualstimulationLeaders, who encourage problem solving abilities and risks taking. They also encourage their followers to re-examine any problem first and not making assumptions unbeneficial to the organization.InspirationalmotivationLeaders, who have the abilit y to inspire and stimulate followers to perform well in accordance to their ability by giving them some sense of purpose. Leaders, who display attributes of charismatic and competence. They are confident in facing and solving problems and showing their powers for positive benefits.IdealizedInfluence(attributes)Idealize Leaders, who evidence charismatic behavior that comes with a high sense of morality. They are trustworthy, honest, high integrity and are set to Influenceachieve their accusation and purpose(behavior)Source Barnett et al. (2001), Antonakis et al. (2003) and Kirkbride (2006)In Malaysia, the study on transformational leadership styles is dominated in various avocation orbits and in relation to diverse predictors such as job satisfaction ( Yusof Shah, 2008) and organizational commitment (Azman, Al-Banna, Zaidi, Hamran Hanim,2011). Yet, there is a lack of research done in exploring on the issue in relation to employees commitment to service quality in education sett ing. In related studies by Lo, Ramayah and Min (2009) in manufacturing industry, they reported of a affectionate and positive relationship between transformational leadership style and employees continuance organizational commitment. This view was further supported by Boon and Arumugam (2006) in their study in semiconductor setting in Malaysia.They studied the influence of corporate culture on organizational commitment and found that in a corporate culture that placed emphasis in teamwork, communication, training and development and rewards, employees in translate have indicated a significantly higher commitment to the organization goals. Past study by Kasim (2010) had assay to explore the relationship of transformational leadership on the issue of gender among the deans, deputy deans and heads of section at the higher institutions in Malaysia. It was found that there was no significant relationship between gender and leadership style of transformational.However, in this turbule nt and ever changing environment, transformational leaders are much needed, especially when the educational leaders were experiencing threats of mergers or a append collapse and thus there in need of drastic changes in order to survive.3. look for Model and HypothesisThe proposed research model is depicted in Figure 3.1 below.TRANSFORMATIONAL leadershipCOMMITMENTTO SERVICEQUALITYFigure 3.1 Conceptual FrameworkThe hypothesized relationship between the dependent and freelance variable quantitys is developed in the following paragraph.Due to their charismatic and visionary nature, transformational leaders tend to foster strong feelings of emotional attachments to the organization, team mates and superiors so much so that they are willing to transcend their own self interest for the organization and become partners (Narimawati, 2007). Employees who were under transformational leaders were also seen to exhibit a high sense of commitment in service organization (Emery Barker 2007 Ng uni et al. 2006 McGuire Kennerly, 2006 Chen, 2004).As a result, the likelihood that transformational leadership styles would prompt high commitments especially when followers are made to realize that commitment to service quality will give their organization the competitive edge over other competitors and fulfill their customers satisfaction. Based on this assumption, the following hypothesis is postulatedH1a There is a significant positive relationship between transformational leadership style and the academic staffs commitment to service quality4. Methodology and Research Design4.1 Research DesignThis study was designed to investigate the relationship between independent variable of transformational leadership styles and dependent variable of commitment to service. The relevant units of analysis in this study focused on the academic staff in selected universities in Malaysia. Their perception of their immediate superiors such as the deans or heads of department or heads of schoo ls were closely studied to identify their commitment to service quality. A quantitative cross sectional survey research was employed in this study.The survey was conducted on both public and private universities in Malaysia. Approximately 1076 questionnaires were sent out with a total of 387 responses. Overall the response rate was 36 share which was slightly better than what was reported generally in the Malaysian context (Othman et al., 2001). To ensure similarity in characteristics, thesample of respondent chosen was based on the following i) a minimum academic staffs population of more than 150 and ii) the minimum number of ten (10) years of operation. Basically, universities were chosen referable to geographical convenience for accessibility to the respondents. Past researches in the education context for examples Arokiasamy et al. (2007), Noordin and Jusoff (2009) and Santhapparaj and Alam (2005) have also raddled most of their samples on the same basis and therefore have supported in terms of external validity of generalization of the findings (Ariffin,2006, Sakeran, 2005).4.2 Survey InstrumentThe questionnaire for the study consists of three (3) sections meant to capture the variables related to the leadership style, commitment to service quality and also the demographic section related to the academic staff. Transformational leadership was measured by using 20 items adapted from a later variance of MLQ instrument commonly known as MLQ 5x-short-forms. Although the factors that measure transformational leadership styles were distinctive, in this study a single dimensional construct for transformational style was adopted.This is in line with past empirical studies by Walumbwa et al. (2004, 2005) on transformational leadership construct. A recent modified version by Clark et al. (2009) was adapted in this study. A slight modification was made in order to backup the study context for measures for commitment to service quality items. Nine (9) items to measure the variable were selected. The items for both racing shell of measurement were measured on a 5-Point Likert-type scale, anchored by 1, strongly disagree through to 5, strongly agree.To assess the reliableness of the measurement items of all the variables, the researcher undertook Cronbachs Alpha coefficient analysis to test the reliability of the instruments. The instrument was tried for internal reliability and the following Table 2 demonstrates the scales generated.Table 2 Overall Internal dependablenessVariablesTransformational Leadership StyleCommitment to service qualityReliability(Cronbachs Alpha)0.9160.841The reliability tests indicate an excellent reliability for all its components with a coefficient alpha of above 0.7 exceeding the minimum acceptable level as suggested by Nunnally and Berstein (1994). In order to ascertain that all the measurements in this study exhibits some degree of validity, centre validity was conducted (Davis Consenza, 1988) in the pre -tested stage by soliciting the expert opinions of two professors from a university. After necessary modifications, the scale was also pre-tested to a set of respondents similar to the population as suggested by Davis and Consenza (1988).5. Findings/ Discussion.Tables 3 below resume the demographic profiles of the respondents. The sample also indicates that female respondents represented a slightly higher percentage of total samples (59%) when compared to the male respondents (41%). The majority of the respondents possessed Master degrees or others of similar level (71%) while 29 percent had completed their doctorate degree. Majority of the respondents were middle age of between 30 to 40 years of age (43%) followed by those between 40 to 50 years old (25%). About 18 percent of the academicians were younger of age of between 20-30 years. With reference to their experience in precept, the sample showed a balance between those who had teaching experience of between 1 to 5 years (33% ) and 5 to 10 years (28%).More than 47 percent of the respondents were from business faculty followed by faculty of information technology (12%).Table 3 Summary of Respondents visiblenessVariablesGenderFrequencyPercentDoctorate11329.2027470.8020 30 Years6917.8316843.419725.0750 and above5313.691