Week-2 Essay Example | Topics and Well Written Essays - 250 words

Week-2 - Essay Example The limitation of this channel is that feedback of the passed information is poor. Video conferencing is another channel in which physical media uses to relay out information. Rao et al (27) denotes that video conferencing involves the use of a video to provide information to a large group of people. This method is effective the same information is stored, and disseminated in its original form (Rao et al, 31). It is also possible to pass the same kind of information over a long period of time. It is disadvantageous because it does not provide an opportunity for dialogue. Because of this, the people targeted cannot give their feedback concerning the particular message. Mechanical media refers to written or an electronic methodology of passing out information. This involves emails, personal letters and the social media. This channel is used in providing a more detailed piece of information, and is targeted to a particular audience (Rai et al, 21). In this channel of communication, an individual interprets the message relayed on him or herself, and makes meaning out of them basing on his or her mental condition. By use of email, a communicator targets a specific group of individuals, and it is fast. A communicator can also provide a detailed description of a task through the attachments options provided in an email. This channel is disadvantageous because it requires expertise in internet use. Some people lack skills in computer applications, and internet use, and this limits their knowledge and use of emails in communication (Rai et al, 41). Use of personal letters is also an important methodology of communication. This is because a communicator can send specific information about certain issues. The recipient has an ability to send feedback to the communicator, making the process of communication complete. The social media is another important methodology of communication under the mechanical