Thursday, November 28, 2019
Six Ways to Use Twitter Polls to Boost Audience Engagement
To help brands reach out to their audience in a new way, Twitter added a polling option in October 2015. Now, any Twitter handle can ask for direct audience feedback by creating and tweeting a simple interactive poll. Running for as little as five minutes or as long as seven days, there are endless ways you can use this feature to generate more engagement and learn about your audience. So, if youââ¬â¢ve been contemplating social media polls but youââ¬â¢re not sure where to start, here are six ideas on how to get value out of this tool. 1. Ask for Input on Your Content Strategy Showing your customers that you value their opinions is a great way to build loyalty while also providing you with useful information. For example, Twitter Support posted a poll asking what type of content users wanted to see ââ¬â tips and tricks or news about features. What kinds of Tweets do you like the most from @Support? Your feedback is appreciated! ââ¬â Twitter Support (@Support) August 17, 2015 This kind of genuine feedback from your audience can provide incredibly useful input to make your content strategy more effective going forward. This is in addition to the stronger connection you can create between your business and potential customers. 2. Make Your Audience a Part of Brand Decisions This is one of the most powerful ways to use Twitter polls. Asking your audience for their opinions on actual brand and product decisions can make them feel like they have a stake in your brand. Because youââ¬â¢ve involved them in the decision process, theyââ¬â¢ll also be more likely to pay attention to the final product. Who do you want to win the #DoughnutBowl? Original Glazed vs Glazed Kreme Filled? Vote now in the #Poll ââ¬â krispykreme (@krispykreme) January 28, 2016 Krispy Kreme launched a poll during the Super Bowl to find out which sweet pastry flavor its customers preferred. After almost 2,000 votes, they had their answer. 4. Use Live Events to Engage Your Audience A live event is the perfect opportunity to take your brand into the arena of social conversation. Ask for reactions to live sports events, television shows, political debates or breaking news. People like to have their say in the latest news and also what others are thinking. .SandboxRoot { display: none; } Weââ¬â¢re at #CES2016 letting you choose what we cover. Vote now and watch our Periscope tomorrow! ââ¬â Amazon (@amazon) January 7, 2016 At the 2016 Consumer Electronics Show, Amazon used a poll to ask users if they wanted the companyââ¬â¢s live video stream to cover robotics, virtual reality, 3D printing or gaming. 5. Promote Products and Services If youââ¬â¢re trying to promote your products on Twitter, polls can be a great way to do it. Polls tend to be seen less as a hard sell and more effective at getting attention. To promote their 2017 Armada vehicle, Nissan asked its followers how they would use the vehicle. Nissan Fan Poll: Which would you haul with the all-new 2017 Armada? ââ¬â Nissan (@NissanUSA) March 2, 2016 Similarly, if you have two products youââ¬â¢re willing to discount, you could tweet a poll asking customers which product they would like a discount on. You can then use the results to promote the new discount. Think of questions that are based around existing content on your website or blog. You can then post the question as a Twitter poll with a link back to the relevant content. Use this technique to promote new content or to drive more traffic to any piece of archived content. Taking It Further Many brands have adopted Twitter polls into their weekly content strategy, including Marvel Entertainment. One of their polls received more than 17,000 votes when they asked followers to choose their favorite comic book weapon, illustrating how to have fun with your questions. #MarvelQuestionoftheWeek: Which mighty Asgardian weapon from the comics would you choose to wield? ââ¬â Marvel Entertainment (@Marvel) January 15, 2016 Twitter Polls for Your Brand Twitter polls are a huge opportunity to gain customer insights and take your audience engagement to another level. The key to success is to keep them relevant to your target audience and to post them regularly. Whether you tweet a daily or weekly poll, they will help build your Twitter following, keep your brand top-of-mind and provide you with powerful insights into your users.
Sunday, November 24, 2019
Build and Use a Tree Leaf and Plant Press
Build and Use a Tree Leaf and Plant Press Way back in the dark ages when I was taking tree identification in college, I pressed hundreds of leaves for further study. Even today, you cant beat using a real, preserved leaf to assist you in tree identification. A properly pressed leaf highlights its structure(s) and provides you with a three-dimensional leaf. Collecting the leaf aids you in the initial identification and gives you a self-made field guide for future help. Difficulty: Average Time Required: 2 to 4 hours (including purchasing materials) Heres How Cut a 24 X 24 plywood square in half to make the top and bottom sections of the 12 X 24 press. Place them on top of each other with edges even (c-clamps or bar clamps can be used to keep the wood in position).At each corner of the top and bottom pieces of plywood, measure in 1 1/2 from sides, 2 from top and mark with a pencil. Using drill bit the same size as your bolts, drill a hole through both pieces at each mark.Insert round-headed bolts up through each hole in every corner of both the top and bottom portions of the plywood press. Make sure the hole is small enough to accommodate the bolt but stops at the head. Add a washer and wingnut to each bolt. You now have a press with adjustable tension.Remove winged bolt nuts, washers and theà top portion of the plywood press leaving the bottom portion of the press and four bolts standing upright. It is from this open position that you load the press with any new leaves.Cut two cardboard pieces to fit between the press but not extend be yond the top, bottom or sides of the plywood press and to fit between the bolts. This cardboard is to go between the wood press top and bottom and the pressed material. Collect tabloid sized newspaper. To use: place leaves between double or triple sheets of newspaper, place newspaper between the pieces of cardboard. Close the press by repositioning the top plywood portion over bolts, attach washers, screw on wing nuts and tighten. Tips: Find a leaf on a tree you either know or would like to identify. Collect the leaf or several leaves that most represent an average looking leaf of the tree species. Use an old magazine as a temporary field press.Identify and label each specimen as soon as you collect it as identification is much easier when you can see the entire tree rather than just a few leaves. Remember to take your field guide along.You should not have to pay more than $10 for the material to build this leaf press. You can purchase presses for about $40. What You Need: 2 X 2 sheet of 1/2 plywoodFour 3 round-headed bolts with washers and wing nutsCircular saw, scissors and drillCardboard and newspaper
Thursday, November 21, 2019
UAE Multinational Corporations' Strategies Term Paper
UAE Multinational Corporations' Strategies - Term Paper Example It is evidently clear from the discussion that an international business is an enterprise or entity that is involved in commercial transactions in two or more than two countries. An international business cuts across boundaries in doing business. The business environments are the surrounding factors that influence the business performance. The business environment can have a number of impacts on business. Before establishing a business in a foreign country; it is imperative to study the business environment to establish the feasibility of a particular business. The economic factors in a given country will influence the habits of the consumer. A good economy is one that has empowered consumers to purchase products they demand thus satisfy their needs. Recession and Inflation influence the purchasing power of consumers. In a market that is undergoing recession, there is a tendency of consumers not to purchase commodities. The recession is usually caused as a result of the scarcity of m oney in the economy. Investors always donââ¬â¢t risk setting up a new venture in a market that is undergoing a recession. This is because produce will not sell as the consumers limit their spending. Inflation is an economic situation where the prices of goods and services shot up hence limiting the consumersââ¬â¢ purchasing power. When there is an increment in the price of goods or services, the consumers anticipate lower prices in the future and thus they do not spend on such commodities. The consumers can also seek alternative products that are relatively cheap and can serve their needs. It is proper to investigate the market before setting up a business venture or marketing a product. Factors that will influence a business venture to be established in an inflated economy are vast. If the good or service being offered does not exist in the new business environment, then it is worth investing there. If the good or service is a primary commodity and will be offered at a relati vely cheaper price then the venture can be set up despite the inflation.
Wednesday, November 20, 2019
Discuss the assoiated risks and benefits fo this context Essay
Discuss the assoiated risks and benefits fo this context - Essay Example This application allowed the sending and receiving of digital messages through a computer network. Each social networking site offers unique features. The social networking concept did not become popular until the year 2003 when social networking websites like Friendster, LinkedIn and MySpace were launched. In the year 2004, Facebook was launched but with certain restrictions. Facebook was accessible only to the college students until the year 2006 (Shih 2009). These social communities are built on the features of Web 2.0 technology; a platform for social website which allows group of web applications to provide ideological and technological basis for social networking websites and allows the web to exchange and design the user-generated content. Social networking websites are very informative and also help in finding locations of shops, restaurants, universities, banks etc. These websites facilitate communications between friends and relatives and help in improving the creativity sk ills of an individual by sharing opinions, stories, pictures and music. Social networking websites have benefitted teenagers, youth, school children and the business enterprises. It has transformed the process of communication. Social networking websites has become very mobile and can be accessed through gadgets like cellular phones, tablets etc. The use of social networking websites increased with the innovation of gadgets. Access of these websites from the cellular phone unlocks the full potential of social network and makes it more convenient for people to use them. Since it is more convenient to access through cellular phones and other gadgets, the number of users of cellular phones and social networking has increased significantly. Let us discuss the benefits associated with the usage of social networking websites: 1. The social networking websites helps in sharing of knowledge and spreading of information more than any other
Sunday, November 17, 2019
Environmental Statutes Research Paper Example | Topics and Well Written Essays - 250 words
Environmental Statutes - Research Paper Example The mission of the EPA is to safeguard and protect the natural environment, water, air and land (SBA.Gov, n.d). I work with a Pesticide Ingredients Production company, and it is one of the businesses highly subjected to the environmental laws; one of them being the Clean Water Act (1972). This Act is enforced by the United States EPA (Environment Protection Agency). The Clean Water Act (CWA) provides the fundamental structure for controlling discharges of pollutants into the clean waters and regulates the quality standards for surface waters (SBA.Gov, n.d). My employer through the help of the EPA offers the environmental pollution prevention and the compliance information to employees. This way the employees learn the importance of avoiding the emissions of hazardous wastes and discharge into the water bodies which would pose a danger to the plants, humans, and plants survival. The employer also has a special permit from the EPA so as to allow discharge of the industryââ¬â¢s harmless wastes into the nearby river. The wastes are first purified to ensure that no harmful substance is released into the water body. Most of industries and businesses all over the world complain about the environmental laws as they claim that they are too restrictive. This is true as these regulations cost the Pesticide Ingredients Production Company its profits, and its precious time and effort (SBA.Gov, n.d). For the wastes to be purified it requires the employer to put in place expensive and highly advanced machines to comply with the Clean Water Act. It also costs the employer a lot of money and other resources in the training of the employees on how to operate these high technology machines. Therefore, as much as the environmental regulation rules and regulations are for a better cause; they mean extra efforts, time, energy, and costs to the businesses they affect. They are thus a hindrance to some of the
Friday, November 15, 2019
Mirror Mirror On The Wall Theology Religion Essay
Mirror Mirror On The Wall Theology Religion Essay This lovely phrase reminds us the enchanting story of Snow White and the Seven Dwarfs where the wicked queen peeps into a magical mirror and asks about her undoubted fairness in the whole world. As an innocent child I was deeply inspired by the fairytale as the world of fantasy attracted me. I would often pressurize my mother to buy me a magical mirror from the market thinking it to be easily available. My mother would laugh at my innocence and explained me that such magical mirror exists only in stories and fairytales and not in the real world. As time flew by, the thoughts of magical mirrors began to fade away from my mind and with age and maturity, I began to experience highs and lows of life. Sometimes there were colors of happiness and joy and sometimes sorrow and misery. When any problem became aggravated, I began to consult astrologers who blamed the adverse situation on the bad influence of the planetary positions. They would advise me to wear rings and amulets of precious and semi- precious stones to ward of the evil effects of the sun, the moon and other planets in our solar system. How do these rings and amulets work? Are they magical just like the magical mirrors in fairytales. Again my mind raced back to my childhood and once again a plethora of questions lay staring at me. All these little anecdotes have two things in common and that is magic and miracle. Is there anything called magical mirror where you can peep into your past, present or future? Do the planetary positions of our solar system affect human form positively and adversely? If my answer is positive, you may call me crazy and brand me superstitious as modern science do not believe in the supernatural powers of the universe. But you have to give me one chance to prove myself right and for this I have to narrate the life story of a strange man who was a distinguished alchemist, physician, astrologer, magician, philosopher and so on. His life story is simple but his unique ways of practicing occult science, magic, alchemy, medicine, astrology, cosmology and pneumatology was simply incredible and each trait needs to be highlighted to give this great man justice and recognition. So let us fly on a magical carpet into the world of Philippus Aureolus Theophrastus, nicknamed Paracelsus which simply means in par with Celsus, a Roman Encyclopedist who wrote a lot on medicines. It was Paracelsus who advocated that magical mirrors can be created, planetary positions can be a cause of worries and happiness. But above all this, as a devout Christian he firmly believed in the supremacy of the almighty and once quoted, Everything that happens takes place through the will of the supreme and faith into the things of the earth should be based upon the holy teachings of Christ. BIRTH AND FAMILY BACKGROUND: William Bombast of Hohenheim was a distinguished physician who was successfully practicing medicine in a hospital near Maria-Einsiedeln, Switzerland. It was here that he fell in love with the matron of the hospital (name is not known) and the two exchanged wedding vows in the year 1492. Their marriage soon blossomed and the couple was blessed with a bonny baby boy on the 17th of December 1493 in the vicinity of Maria-Einsiedeln, Switzerland. Williams happiness knew no bounds and he named his precious bundle of joy as, Philippus Aureolus Theophrastus. But their joy was shortlived as tragedy struck the Bombast family when young Theophrastus lost the warmth and affection of his mother who expired after a brief illness. William was devastated by the loss of his beloved wife but soon gathered courage and began to pull the strings of his life. His sole objective was to nurture his young son and to fill his life with joy and happiness. Young Theophrastus was the apple of Williams eye and both lives not only began to revolve each other but also completing each other. STRONG FOUNDATION KEY TO SUCCESS: Not much is known about the primary and secondary education received by Paracelsus so we have to move to his adolescence age. As Paracelsus entered into his youth, he received valuable coaching in science from his father who tutored him with the fundamentals of alchemy, surgery and medicine. His father was not only his teacher but also his mentor, guide and best friend. This golden relationship between the father and the son laid a strong foundation which later on became the key to Paracelsus success in the field of medicine. Paracelsus too did not disappoint his father and picked up the nuances of science with much ease. William was quick to discover that his son had the required potential to become a great physician and decided to impart him formal education. He was soon enrolled in a convent of St. Andrew located in the beautiful valley of Savon, Switzerland and under the supervision of learned bishops, Eberhardt Baumgartner, Mathias Schedydt of Rottgach and Mathias Schacht of Freisingen acquired valuable knowledge on medicine and surgery. At the young age of sixteen, Paracelsus was enrolled at the University of Basel, where he received instruction from the famous Johann Trithemius of Spanheim who was a master in alchemy, magic and astrology. It was under Trithemius shadow that Paracelsus developed inclination towards occult science. Trithemius was impressed by Paracelsus love for occult science and directed him to gain entry into the laboratory of Sigismund Fugger of Tyrol, who was not only a celebrated alchemist but also possessed valuable secrets of occult science. Exactly how long Paracelsus studied alchemy, astrology and occult science under Sigismund Fugger is not known and so we move on to the next chapter of Paracelsus life. LIFE OF A VAGABOND: After his formal education under the supervision of learned bishops, Paracelsus decided to go on a global spree. He travelled widely to destinations like Germany, France, Netherland, Denmark, Sweden and Russia. When he reached Italy, he received an opportunity to serve the Imperial Army and experienced many warlike situations. This period of globe- trotting can be called as the turning point of his life as he came across many physicians, surgeons and alchemist who shared similar passion for occult science like Paracelsus. During his stay in Italy, he entered into physical relationships with several gypsies, fortune-tellers, midwives, barbers and shepherds and although it may sound vulgar but he did so to gain knowledge from the act. He was always found in the company of vagabonds on the highways and at public lodges and inns due to which he earned a bad name and was criticized by his narrow minded foes. Paracelsus was often criticized for his passion for wandering but his critics did not realize that travelling was the fundamental tool to acquire knowledge which according to him cannot be acquired in the comforts of a laboratory or a library. He strongly believed that knowledge cannot be confined within the boundaries of our own country, it does not follow us but waits for us to go in search of it. According to Paracelsus, Those who remain at home may live more comfortably, and grow richer than those who wander about; but I neither desire to live comfortably, nor do I wish to become rich. He who wants to study the books of nature must wander with his feet over its leaves. Paracelsus recommended that every part of the world signifies a single page in the book of nature and all the pages taken collectively formed the book that reveals its richness and abundance. PARACELSUS- A MIRACLE MAN: Paracelsus travelled extensively for a period of ten years, sometimes practicing his talents as a physician, or magician or an alchemist. At the age of thirty-two, he returned to Germany where acquired fame as a man with miraculous cures. He had surpassed all his colleagues with his superior medical skills and was termed as Dr. Miracle by the masses. Many patients that had been termed as incurable by other renowned doctors turned to Paracelsus for treatment and had been cured. Among the many patients were eighteen princes who were pronounced to be incurable by leading doctors. But what made Paracelsus different from others? Why were his medical skills considered to be superior than his colleagues? Did he possess some supernatural powers to cure the incurables or did he adopt a different strategy for treatment? To answer these questions, we have to analyze his skills of that of a physician, magician, astrologer and alchemist in detail. But first, we have to understand in depth Paracelsuss views and explanations on the cosmic structure as a whole, mankind and the doctrine of holy spirits. It is rather difficult but not impossible to get a perfect understanding for our readers, unless they use their own intuition, and get into the mentality and skin of Paracelsus. STUDY OF THE COSMIC STRUCTURE- COSMOLOGY: According to Paracelsus, the entire cosmos is created by God and we are his children. His view is inspired from the prayer in bible, In the name of our father and our sons and the holy spirit, Amen. God is the Constructor of the world, Carpenter of the universe and the Sculptor of all forms. God created man from four core elements, namely Air, Water, Fire and Earth. To bring him to life, he added spirit into them. Thus spirit is living and life is spirit which unite together to produce all things. Nature is that part of the universe which is created by God to essentially provide us a cushion to breathe easy. Thus all living organism in nature have to sympathize and live in harmony with each other. Paracelsus termed all the living products of the constellation as Macrocosm and man as Microcosm, both with one breath, one time, one fruit and above all one authority. Man is dependent on nature for its very survival and nature is dependent on the state of mankind. According to Paracelsus, that part of science which can describe the principles governing the Macrocosm and Microcosm and the relationship between them is termed as Astronomia. Paracelsus termed a part of astronomia as magic, wherein he states that magic is a science used to discover the ideal relation or connection of the soul to our physical body just like the way the sun shines through a glass. Further he explained that each organ of our body is in harmony with other parts. For example, there exist harmony between the heart and the lungs and between the stomach and the brain. He also established a connection between the stars and the plants and between plants and human body. Just like a magnetized bar of iron may produce magnetic effects on the other part of iron, leaving copper and brass unaffected, same way some medicinal plants may act as remedies to cure certain diseases. VIEWS ON MANKIND AND THE HOLY SPIRIT: Paracelsus strongly believed that the constitution of man is based on seven principles which are stated below. The Physical or the elementary body, i.e. Stool Sharira. The Mumia or the vital force, i.e. Jiva. The Astral body or the Sidereal Body, i.e. Linga Sharira. The Animal Soul or the Kama Rupa. The Human or Rational Soul, i.e. Karana Sharira Manas. The Spiritual Soul, i.e. Buddhi. The Spirit or the Divine Atma. He has given a very comprehensive explanation regarding all the seven principles constituting a man in his work called, Philosophia Sagax. But the principle which needs to be mentioned here and which every human being is afraid is the death of a man. According to him, death is nothing but the end of the daily labour of man. Being a devout Christian, he strongly believed that every human being possesses the elements of earth and earth is his mother. When he dies, he re-enters in to her and loses its flesh. And perhaps referring to Christ he says, Only the real man will be re-born at the day of the resurrection into another spiritual and glorified body. According to Paracelsus, after death, the physical body decomposes into dust but a vital part of the principle which comprises the highest essence of life passes into a higher state called, Olympus Novvs, where they unite with their origin, the Mysterium Magnum, the essence of life or the Parabrahman (mentioned in the Vedas of Hindu Scriptures) Paracelsus cautions that this fate is met by people who die a natural death but not for those who die prematurely either due to accidents or suicides. In such cases, the invisible residues of the human body remains in the state till death would have arrived naturally and according to the laws of nature. They remain in the earths sphere and are full of earthy passions and desires. Paracelsus calls them Caballi Lemures and they often lurk in places where they have spent or resided during their lifetime. People often believe that such spirits cannot be destroyed by sprinkling holy water or by burning incense and even arranging religious ceremonies for the purpose. According to Paracelsus all these have no effect on the spirit and the best way to keep evil spirits away is positive will power. If we stand by good and love the source of good we will never succumb to the evil powers of the force. If however evil spirits causes severe depression to you then Paracelsus recommends wearing of red corals to ward off melancholy as they are stimulated by Sun. A healthy mind is like a temple which cannot be invaded without the will of its priest. Minds that are pure and illuminated by the force of truth cannot be possessed by evil spirits. PARACELSUS- A MEDICAL GENIUS: According to Paracelsus every vital organ in the human body is in sympathy with certain principles in the universe. The heart is influenced by elements of the sun, the brain with the moon, the gall bladder with planet Mars, the lungs with Mercury, the liver with Jupiter, the kidneys with Venus and the spleen with Saturn. Accordingly, there are various plants and herbs which have a corresponding sympathy with these astral influences. Each herb or plant has to be plucked when the planet to which it is related rules the hour and its substance or the essence should be absorbed when it is fresh. Paracelsus has categorized each planet in conjunction with the plants as follows: Sun- Rosmarinus officinalis, Lavunda officinalis and Melinda Officinalis for the treatment of acute inflammation, heart disease and rheumatism. Moon- Thymus majorna, Ruta graveolens and Helleborus niger for the treating patients suffering from insanity, hysteria, and nervous diseases. Mercury- Pulmonia officinalis, Althaea officinalis and Plantago laureola for the treatment of Pneumonia and inflammations of Mucous Membrane. Venus- Onosis spinosa, Verbascum Thapsus and Apium petroselinum for curing diseases of kidney and bladder. Mars- Carduus Benedictus, Urticaria diocia, Erythraea Centaurium for fevers, eruptive fevers and diseases of violent nature. Jupiter- Ruta graveolens, Hepatica Nobilis, Cannabis Sativa for curing jaundice and other diseases related to liver. Saturn- Chrysosplenium alternifolium, Scrophula Nodosa for the treatment of piles, hypochondria, etc.) Paracelsus criticized other physicians as he discovered that they did not pay any attention to the planetary positions and killed more patients than they cure as the medicine that may be effective at one time may be harmful at another depending on the prevailing astral influence. Thus Paracelsus proved that planetary positions do not directly effect upon the physical body of men but on their essence which constitutes the elements of the universe. In simple words he has repeatedly emphasized that the vital parts of our body are representatives of invisible energy that are circulating in the whole system. PARACELSUS- AN EXTRAORDINARY ALCHEMIST Alchemy is an art that cannot be comprehended without spiritual knowledge and astrology cannot be understood without proper knowledge of mathematics and logic. Just as chemistry is the study of physical matters, alchemy deals with astral ideologies. Astronomy is the study of planets and stars and astrology deals with influences of these stars on man. Paracelsus defined alchemy as an art in which the fire of nature i.e. the astral light is the main artist. According to him, a human being is composed of three elements namely Sulphur, Mercury and Salt. A person is healthy if these three elements maintain their proportion with respect to their quantity. But the moment any of these elements deviates from its correct proportion, disease strikes the human body. These three elements are not visible to the naked eye but are acted upon the fourth principle which is called Life. Paracelsus was critical of physicians who prescribed endless list of medicines without discovering the cause of the disease. Paracelsus has mentioned his valuable secret of alchemy in his work called, Tinctura Physica which is a bible of alchemy. He confirmed that composition of pure metals produces a scintillating effect around us. Paracelsus was of the view that if we create a composition of seven metals in a desired proportion and at the proper time, then we will acquire a metal which will contain the qualities of all the seven metals. Paracelsus termed the metallic mixture as, electrum. The preparation of electrum magicum is quite daunting task as each metal has to be in its purest form. The metals have to be prepared in its right proportion and during the conjunction of various planets at that time. Many astonishing devices can be created from electrum such as amulets, magical finger rings, arm rings, bells and other things containing magical powers. According to Paracelsuss calculations, magical mirrors can be created from the electrum magicum where you can peep into events of the past and the present, see your hidden enemies and long lost friends. PARACELSUS VIEWS ON ASTROLOGY: Paracelsus was of the view that astrology is closely connected with magic, medicine and alchemy. He believed that each body attracts planetary influences when in harmony and repels the others. For this man has to understand his own constitution to comprehend the influence of the astral influence which rules the sky. Paracelsus did not approve of anyone calling him a professional astrologer who simply makes horoscopes. He understood the higher trait of astrology by which the relation of Macrocosm and Microcosm are understood. According to him, No one needs to care for the course of Saturn: it neither shortens nor lengthens the life of anybody. Often we grumble or are envious of other peoples success and riches and blame it on our stars. But Paracelsus refutes such allegations and strongly emphasizes that stars are free for themselves and force nothing into us. It is actually the spirit of oneself that makes a man more appropriate than the others. At the same time he strongly condemned those ceremonies that attract spirits by saying that, Whatever comes from the spirits is sorcery. According to Paracelsus, our body is created from elements, our soul from the star and the spirit comes from the almighty. Paracelsus refers stars as not merely the physical bodies that exist in our solar system but the principles in the cosmos. The sun and the moon attract something from our body and our body too attracts something from them as each body is in harmony with the astral influences of the heavenly bodies. This is evident from the use of talisman and amulets which produces an astral form on the bearer. Man should obey the will of God as wisdom can be acquired from God. If this inner consciousness is awakened then the mysteries of nature will be easily comprehended by spiritual knowledge. MAGIC VERSUS SORCERY: Paracelsus has clearly made remarkable demarcation between magic and sorcery. Magic causes illumination, light and is white in form whereas sorcery is concerned with darkness and black in form. Magic is the study of supernatural powers of the nature and an individual must possess complete knowledge of natural science to acquire the skills of magic. Strong imaginary power and enormous faith are the two vital ingredients to construct the temple of magic. By imaginary power, Paracelsus refers to creative power of a man. According to Paracelsus, women possess stronger imaginary power because of their compassionate nature and stronger desires as compared to men. This is evident from the fact that if a woman loves anyone, she will love with all her devotion but if she hates somebody, God save him. Strong faith has fantastic powers and we human beings do not realize it. An evil spirit, like a spear may try hard to pierce our body and cause some disease but if our faith in the supreme power of God is strong, it will act as an armour and protect us. Diseases can be effectively cured if men understood the power of faith and not superstition. The secret behind Paracelsus magical cure was his enormous faith in the power of the God who acts through him. Paracelsus also cautions that those physicians who cure diseases only with a belief that he will be able to overcome it, beliefs in superstition, but physicians who realize that he possess the power to perform and is aware of his power will perform what is called, a miracle. VARIOUS REMEDIES BASED ON PHILOSOPHYICAL AND THEOLOGICAL EXPLANATIONS: According to Paracelsus, strong reasoning power is a prerequisite to be a proficient philosopher and a true theosophist must possess the knowledge to perceive spiritual powers. To obtain spiritual power, we first have to realize what is good and what is evil and without knowing evil we will never be able to realize what is good. The moment we understand what is good, it becomes a reality and we attain the highest degree of happiness as God resides within the spirit of man. Often it happens that we are thinking of a person from a long time and all of a sudden that person calls us. The very first expression is, Oh! I was just thinking to call you and see you called. What a coincidence? But according to Paracelsus it is the magical power of will of the person which sends signals to the other person to contact him or her. Paracelsus also believed that it is possible for us to communicate with the spirit of the deceased by keeping his or her picture under our head with a question you wish to ask. The answer will be interpreted in our powerful dreams. But this experiment should only be initiated if you have undeterred and enormous faith in the spirit, because it is our faith which will strike communication with the spirit. According to Paracelsus, Man belongs to two spirits- Animal Spirit or Human Spirit. A person who belongs to animal spirit will behave and live like animal during his life and will be animal after he dies, but a man with human spirit will always remain human. Another important aspect of Paracelsus theological work was his study of medicinal herbs which serves as an Elixir of Life. In the mythological story of Ramayana, Lord Rams brother Laxman, who was seriously wounded in the battle with Ravan, King of Lanka, was saved by a medicinal herb called Sanjivani Booty, the Life Elixir, prescribed by sage Agastya. Paracelsus believed that a person who has taken birth has to die but there is nothing wrong in protecting himself from evil astral influences, accidents, epidemics and old age. Paracelsus strongly recommended, a remedy called Primum Ens for prolonging the age of human being. The Primum Ens Melissae is prepared by a unique concoction of pure carbonate of potash, a plant called Melissa and alcohol. Finally one of the most secretive and valuable remedy which Paracelsus discovered was, Zenexton, a unique tablet made by grinding live toads, roots of certain medicinal herbs, pearls, coral, saffron, musk and amber and many other elements. When the mixture dries up it has be to cut in to tablets when the moon is in the sign of Scorpion. The tablet has to be draped in a red silk cloth and to be worn as an amulet around the neck to ward off evil astral influences, diseases, poison and black magic. Thus from the above, we have discovered the secret of Paracelsus success in the field of medicine, surgery, magic, alchemy and occult science. But as Paracelsus rose to fame he was subject to professional envy as other physicians lagged the intelligence and foresight of Paracelsus. He was also kind enough to treat the poor without any charging any fees, an act which was met with much resentment among his colleagues. But what an irony, many a times his noble act was not acknowledged and was often ridiculed. Once a rich wealthy, Count Philippus of Baden, who was termed as incurable by celebrated physicians, Paracelsus cured him in short time. But instead of being rewarded for his generosity, he was shown the door. This only gave his oppositions an opportunity to rejoice but that did not discourage Paracelsus as he continued to perform his wonderful cures. PROFESSOR OF MEDICINE: As Paracelsus enjoyed travelling a lot, he visited Basel in the year 1527 and was appointed as Professor of Medicine and Surgery by the City Council for which he received handsome salary. Unlike his colleagues who merely lectured on works written by other medical healers like Hippocrates and Avicenna, Paracelsus designed his own course material. The principles he imparted his students were of his own and hence his popularity among them increased. Also he gave lecture in German instead of Latin which again was not favoured by his colleagues. As a part of the Office of the City Council, he voluntarily offered his services to supervise the conduct of the Compounders, whether they are aware of their business and whether they have stock of genuine drugs to prevent them from inflating the prices of essential drugs. He would often admonish other physicians to stop digging gold and instead pay attention in the search of new medicines. FAME ATTRACTS ENVY: No sooner a person gains fame and popularity, his list of foes grow endlessly. The City druggist began to hate Paracelsus for his measures to control prices of essential drugs. Other physicians and professors too grew jealous of his increasing popularity and success in curing diseases. They all joined together and demanded an explanation from the University for hiring Paracelsuss services. These envious people declared Paracelsus as a stranger, a quack and requested the University to probe whether Paracelsus is a real doctor or not. In order to prevent events from turning worse, Paracelsus resigned from the University and left Basel in the year 1528. From Basel, Paracelsus arrived at Colmar and later on visited Esslingen in the year 1529 and Nuremberg in 1530. In Nuremberg too, physicians called Paracelsus a quack and an imposter. Tired of being taunted a quack on numerous occasions, Paracelsus decided to confront the situation. He requested the City Council to send some patients suffering from incurable diseases. The City Council obliged and sent few patients suffering from elephantiasis which Paracelsus cured successfully in a very short span of time and free of cost. He SUCCESS MEETS DEATH: Inspite of achieving success in Nuremberg, Paracelsus efforts and services were drastically ignored. He continued his life as a vagabond wandering from places to places. He visited places like Noerdlingen in the year 1530 followed by Munich, Regensburg, Amber and Meran. In the year 1531 he visited St. Gall and then to Zurich in the year 1535. All this while, he gathered few disciples who were impressed by Paracelsus cures and desired to acquire his secrets and art of medicines. Among his followers were Johannes Oprimus, Adam von Bodenstein, Alexander von Suchten, Peter Severinus, Oswald Crall and many others. As he continued with his passion of travelling, he reached Salzburg where the Duke of Ernst of Bavaria requested him to join his court as a physician. Finally, Paraclesus acquired a position where his medical skills were recognized and obtained widespread fame. But fate was not in favour of Paracelsus. This joyous period of richness and fame ended tragically as Paracelsus succumbed to a mysterious death in a small Inn called, White House on the 24th of September 1541. His remains were buried the next day in the grave of St. Sebastian. There is not much evidence to prove that Paracelsus was indeed murdered. Primary investigations revealed that Paracelsus was hit by a blunt object on his head by some anti-social elements hired by local physicians which eventually led to his death. One German physician Dr. S.Th.von Soemmering, who examined the body of Paracelsus, discovered a fracture on the skull believed to be the cause of death. Paracelsus bones were unearthed in the year 1527 and entombed in the Chapel of St. Philippi Neri, in the vicinity of the St.Sebastian where his monument proudly stands today. PARACELSUS RICH LEGACY: Paracelsus himself was not an avid reader or a writer, a fact which is corroborated by his disciples and followers. He would only dictate his work to them without utilizing any manuscripts and books. According to him, Reading never made a physician. Medicine is an art and requires practice. Few of his work were published during his life time namely, De Gradibus et Compostionibus Receptorum et Naturalium published in the year 1526 and Chirurgia Magna published at Ulm in the year 1536. To display their affection and gratitude to their master Paracelus, his disciples, Gerhard Dorn, and Martin Ruland composed a dictionary called Lexicon Alchemicum which comprises unique terms used by Paracelsus. However Paracelsus was quite discreet when it came to sharing his valuable secrets as he feared it may be go in wrong hands. One of his disciple, Johannes Oprimus who served Paracelsus for three years was upset with Paracelsuss secretive nature and connived with his enemies. However after Paracelsuss death, Oprimus turned remorse and repented for his indiscreet behavior. Paracelsus did not leave behind him material goods but his work which displays his abundant knowledge of medicine. Even when he died, the only things found in his possession were a copy of Bible, a Biblical commentary on Bible and a book written on medicine. CONCLUSION: Paracelsus was among those few who treated patients as his textbook and the sickbed as his course of study. His passion for travelling was instrumental in acquiring knowledge and found his best teachers among vagabonds, gypsies, barbers, midwives and executioners. Phenomenas of nature were of more value to him and his love for God an essence for survival. If you have read and understood this biography you will be amazed to discover that Paracelsuss doctrines are based on his study of Bible and bear a striking resemblance to the Vedas. The main reason why Paracelsus principles and work are not implemented today is that his system has not been completely understood by our modern medical practitioners. Hope a time will come when his fundamentals will be understood and a breakthrough is achieved in the field of medical science. Till then my dear readers, Be Good to Others, have Faith in God and your Life is Insured. QUOTES BY PARACELSUS: Medicine rests upon four pillars-Philosophy, Astronomy, Alchemy and Ethics. But is not He who created it for sake of the sick body more than the remedy? And is not He who cures the soul, which is more than the body greater. The interpretation of Dreams is a great art. What sense would it make or what would it make or what would it benefit a physician if he discovered the origin of the diseases but could not cure or alleviat
Tuesday, November 12, 2019
Deciphering RU-486 Essays -- Biology Essays Research Papers
Deciphering RU-486 When told there is a drug available that may prove useful in the treatment of everything from cancer to HIV to Alzheimerà ¹s Disease (1), the tendency would be to ask why its use isnà ¹t more pervasive. Conversely, when told there is a drug that functions to terminate unwanted pregnancies as well as preventing them from occurring at all (1), it would be more likely to call into question the ethics of such a design. However, when considering a drug that does all these things, the need to see everything as black and white suddenly becomes less easily met. The drug RU-486, simultaneously vilified by anti-abortion advocates and praised by many research scientists, is just such a drug, and it presents a decidedly modern moral dilemma. Its inhibitory effects on the hormone progesterone are fairly effective in ending a pregnancy in its early stages (1), with this aspect of the drug being successfully marketed in Europe (6) prior to its more recent entrance into this country (13). Its othe r uses have been less widely publicized, largely because to an extent they are just being developed. RU-486 appears to also have an inhibitory effect on the class of stress hormones known as glucocorticoids, which have been recognized as being extremely harmful to the body in a whole host of ways given a high enough concentration. With the high-stress lifestyles we lead today and little evolutionary back-up to deal with that, it is imperative that we come up with a method of treating stress-related illness. It is worth considering at what point the more controversial use of RU-486 should be put aside to allow its beneficial features to achieve their fullest potential. The clinical efficacy of RU-486 comes in its ability to bind to... ... 6) Feminist Majority Foundation Reports on Mifepristone http://www.feminist.org/gateway/ru486one.html 7) Unleashing the Killer Pill: RU-486 Dangers, Lies, and Nazi/Communist Roots Exposed http://www.freerepublic.com/forum/a3a21faea3ba6.htm 8) The RU-486 Files http://www.ru486.org/ 9) Penn Scientists Identify New Pathway in HIV Cycle http://www.upenn.edu/pennnews/features/1995/042595/Vpr.html 10) AIDS-related Kaposià ¹s Sarcoma: evidence for direct stimulatory effect of glucocorticoid on cell proliferation http://cancer.med.upenn.edu/cancernet/95/may/705001.html#6 11) Cushingà ¹s Syndrome http://medhlp.netusa.net/lib/cushings.htm 12) Treatment of Cushingà ¹s Syndrome http://www.uptodate.com/patient_info/topicpages/text/10348A3.asp#19 13) Time Magazine: The Pill Arrives http://www.time.com/time/archive/preview/0,10987,56387,00.html
Sunday, November 10, 2019
Would fall under.
This lowering of production costs stems from a procurement strategy called Low-cost country sourcing (LAICS). I The abundance of cheap labor in Thailand gives the country and its businesses an edge, as they are now able to produce their products at a much lower cost and thus be able to gain a comparative advantage against their rivals from other countries like the US. With regards to exporting to Thailand , as the economy is still in its stages of infancy and the people Just beginning to open up to leisure sports such as RollerBalding , Blades may be able to gain the first-mover advantage by venturing In to Thailand at this point In time. In addition, the good relations and ties that Blades may build with some of their Thai suppliers, could help to ease their efforts in to breaking into the Thai market and exporting to Thailand Furthermore with the rising affluence amongst the people in Thailand, it is likely that more individuals would turn to leisure sports such as, roller balding, during their free time.Coupled with youths in Thailand becoming increasingly ââ¬Å"Americanizesâ⬠. This trend therefore, poses as an excellent opportunity for Blades to boost sales In Thailand to off-set the falling demand being experienced In the US. Finally, by exporting to Thailand, Blades Is able to diversify their sales and operations overseas. This way, should their business take off in Thailand, the profits from their foreign subsidiary would be able to offset the falling demand for their products in the US to ensure the company's sustainability and also investor confidence.Question 2: In the short run, one of the disadvantages would be facing sales that may fall short of expectations due to the ongoing political conflict In Thailand. This potential fall In sales is a result of country risk. The protests and riots as a result of the political instability in the country could deter Blade's target audience from purchasing their products due to them preferring to stay saf e at home than subject themselves to unnecessary harm whilst shopping. Another disadvantage, would be the exchange rate risk which would come about with the currency fluctuation of the Thai Baht.Blades would be more affected by an appreciation of the Tall baht rather than a appreciation. This Is as when the Thai baht appreciates, the raw materials and production costs would become relatively more expensive as one US dollar is now worth less in Thai Baht. This would then drive up their overall cost of production and without any change in demand or sales, result in lower profits. In the long run, Blades should be aware of the international economic conditions as a recession could be disadvantages to the company. With a recession, sales would be affected as blades would fall under.Another disadvantage in the long run would be the isolations that could be implemented by the governing body after Blades have successfully established their subsidiary. Examples would be changes in the regul ations for Multi-National Corporations (Mans) like Blades in the country and increase in taxes. All these changes would equate to inconvenience for the company and possibly an increase in their operations cost in the case of an increase in taxes. All these disadvantages should be carefully thought through by Ben Holt and his team as they could impact the commercial viability of setting up a subsidiary in Thailand.
Friday, November 8, 2019
buy custom Precision Auto Detailing essay
buy custom Precision Auto Detailing essay A business plan is a detailed outline about a certain income generating activity that has an element of forecast in resource allocation based on specific points of focus that defines the business (Bird, 2010). The essence is to indicate substantial consistency in expected results with a scarce resources evaluation. This makes it possible to acquire objectively the necessary extra resources from financial loans, asset-based financing, leases or hiring of material resources/equipment. The target source of extra financing can thus evaluate your projections based on past business records and the present business environment. If a consistency is clearly seen, one can be guaranteed of financing either equal to their need or more than the minimum amount of support needed. Therefore, business plans also open up avenues for further expansion that is initially envisioned (Balanko-Dickson, 2007). First time entrepreneurs have limited knowledge in certain lines of business. Having a business pla n and identifying the right financier is important in attaining not only the needed material/financial resources, but some guidance towards large scale expansion. Important Factors in a Business Plan The essence of business plans is achieving results and business improvement. The two aspects fairly comprise in other initiative intended to make the plan a success. This in turn is defined by two important factors namely, business implementation details and the evaluation of business cash flow. Cash flow analysis is many a time confused with profits. Kyle and Chad should not fall into this trap because it is the main reason why many businesses especially start ups collapse within the first year. Cash flow is the cumulative amount of funds/money getting into the business/ revenues and getting out of the business/expenses (Pinson Jinnett, 2006). These two aspects must balance out and for a good cash flow history. The cash expenses must not exceed the cash revenues at any time in a period of interest, which would imply that if more revenue is realized, the companys liquidity is good and can positively attract the attention of the lenders/ banks. In simpler terms, the banks are guarant eed that the business can comfortably meet the monthly payments for a loan based on the excellent liquidity position of the company. Implementation details are about commitment to a business vision and responsibilities. A business has to have evidence of what makes it possible to achieve the level of liquidity and to support the cash flow analysis (Pinson Jinnett, 2006). It would be difficult to acquire funds from a bank when the activity levels and control measures put in place do not tally with the cash flow analysis presented. The lender/bank has to be convinced that the financial position reflected is purely from the business and any other external sources of funds must be accounted for by the business. Strategies and documentation must be well dated and linked to quantifiable budgets that are easily verified. A clear record of responsibility follow up and excellent tracking of presented results must be in existence. Outline of Elements in Business Plan Executive Summary a)Company Objectives b) Mission Vision Statement c) Factors of Success This should be written last a)Company Ownership: Organization structure, Management team Personnel Plan b)Company History c)Company Location Facilities/ Resources Products Services a)Exact operations and products/services b)Sources and technology in production c)Future endeavors in production Market Analysis a)Market segmentation and strategies b)Market Needs, Trends, and Growth c)Industry participants and diistribution patterns d)Competition Analysis in current market Strategy and Implementation a)Competitive edge and value proposition b)Market strategy: Positioning, pricing, and promotion c)Sales strategy: Forecast and programs d)Milestone and possible alliances Financial Planning a)Assumptions made b)Financial Analysis i. Break even-analysis ii. Projected Profit and loss iii. Projected Cash flow iv. Balance Sheet c) Short and Long Term Plans. The requirements of bankers and other lenders The most important aspect to the selected group of stakeholders is authenticity of presented information in the business plan with regards to what is seen on the ground. Consistency in business operations and the commitment level of the existing resources tell a lot about responsibility (Bird, 2010). The stakeholders want to see a guarantee of a positive return on their investment share within the shortest time possible. Advice to the Business Owners Chad and Kyle The business plan is meant to access credit and should fairly reflect the state of affairs. However, the lenders have experience in the lending business based on their own evaluation (Balanko-Dickson, 2007). The banksor any other lending institution is interested in the cash flow rather than the business profits, thus an imperative need for the Chad and Kyle is to understand what the cash flow is and have one ready. Should the banker suggest lower credit than expected, they should accept it that rather than come up with unsubstantiated explanations in trying to get their preferred credit amount. This is risky because it may affect the cash flows and severe any future lending prospects. Buy custom Precision Auto Detailing essay
Wednesday, November 6, 2019
The Life of Alexander Pushkin essays
The Life of Alexander Pushkin essays Alexander Sergeyevich Pushkin was a Russian 19th century who has often been considered his countrys greatest poet and the founder of modern Russian literature. Alexander Pushkin blended Old Slavonic with vernacular Russian into a rich, melodic language. He was the first to use everyday speech in his poetry (Lakhostskii 50). Alexander Sergeyevich Pushkin was born in Moscow on May 26,1799 into a cultured but poor aristocratic family (Lakhostskii 25). On his fathers side he was a descendant of an ancient noble family and on his mothers side he was a great-great grandson of a black Abyssinian, Gannibal, who served under Peter the Great. Pushkin took great pride in his black ancestry and noble heritage. Throughout his childhood the future poet was entrusted to nursemaids, French tutors and governesses. He learned Russian from household serfs and from his nanny, Arina Rodionovna (Lavrin 61). Pushkin started to write poems from an early age. His first published poem was written when he was only 14. In 1811 he was selected to be among the thirty students in the first class at the Lyceum in Tsarskoe Selo. He attended the Lyceum from 1811 to 1817 and received the best education available to Russia at the time. He soon not only became the unofficial laureate of the Lyceum, but also found a wider audience and recognition. He was first published in the journal The Messenger of Europe in 1814 when he was 14. In 1815 his poem Recollections in Tsarskoe Selo met the approval of Derzhavin, a great eighteenth- century poet, at a public examination in the Lyceum. While attending the Imperial Lyceum he began writing his first major work, Ruslan and Ludmila (1820), a kind of fairy story in verse. It was based on Russian folk-tales, which his grandmother had told him-in French (Mirsky 101). After graduating from the Lyceum, he was given a sinecure in the Collegium of Foreign Affairs in Petersburg (Mirsky110). The ...
Sunday, November 3, 2019
Employment Law Essay Example | Topics and Well Written Essays - 2000 words
Employment Law - Essay Example The next issue that arises is whether John Davies employer had done to protect and accommodate John Davies condition. Discrimination as when employer treats a qualified individual within a disability who is an employee or applicant unfavorably because she is a disability. The question that arises is whether Davies was a qualified individual and whose employer treated unfavorably. This is answered in the affirmative The fact that he has been into a company for over two years can not dispute the fact that he is qualified, and he could work well and tight deadlines. The law requires (The Rehabilitation Act 1973) an employer to provide reasonable accommodation to an employee. In this scenario, making the employee perform his duties with minimal pressure and him to continue enjoying the privileges of employment. It can be said that the fact that John Davies was given poor rally in his recent appraisal as a result of him having backlog of work is discriminatory and gross violation of his h uman right to fair wage /promotion. John Davies been denied promotion yet he is qualified and the denial is based on the need of such covered entity to make reasonable accommodation to the physical /mental impairments of the employee. The company failed to make a reasonable accommodation to Davies appraisal and was given poor results despite the fact that he was sickly and unable to attend his job on full time basis. John Davies was denied promotion because of the known disability and yet he was qualified An example of such a case is evident in, Toyota Motor Manufacturing, Kentucky, Inc. v. Williams Toyota Motor Manufacturing, Kentucky, Inc. v. Williams, 534 U.S. 184 (2002) was a case in which the Supreme Court interpreted the meaning of the phrase "substantially impairs" as used in the Americans with Disabilities Act. It reversed the decision by the Sixth Court of Appeals to grant a partial summary judgment in favor of the respondent, Ella Williams that qualified her inability to p erform manual job-related tasks as a disability. The Court held that the "major life activity" definition in evaluating the performance of manual tasks focuses the inquiry on whether Williams was unable to perform a range of tasks central to most people in carrying out the activities of daily living. The issue is not whether Williams was unable to perform her specific job tasks. Therefore, the determination of whether impairment rises to the level of a disability is not limited to activities in the workplace solely, but rather to manual tasks in life in general. When the Supreme Court applied this standard, it found that the Court of Appeals had incorrectly determined the presence of a disability because it relied solely on her inability to perform specific manual work tasks which was insufficient in proving the presence of a disability. The Court of Appeals should have taken into account the evidence presented that Williams retained the ability to do personal tasks and household ch ores, such activities being the nature of tasks most people do in their daily lives, and placed too much emphasis on her job disability. Since the evidence
Friday, November 1, 2019
Recollection of the Routine of Food Essay Example | Topics and Well Written Essays - 750 words
Recollection of the Routine of Food - Essay Example In my household, food was never a focal part of the family structure that involved a collaborative dining session much like those often illustrated from typical 1950ââ¬â¢s-variety family structures. Therefore, the quality and dimensions, especially those delivered psychologically, were never strongly reinforced through the process of cooking together and ultimately consuming together. The food selections in my household during my youth were rather generic, consisting of basic varieties of beef, chicken, and common household snacks. Because of this, eating often became a routine activity simply to satisfy hunger. Consumption was more of a ritualistic situation rather than the satisfaction of a psychological need that some people experience in the process of dining and preparing together as a family unit. It is because of this limited symbolism associated with food that I have developed my current dietary habits and this directly impacts how I have, in the past, viewed food as a lifestyle and cultural significance. However, this course has changed my view on eating, especially when considering the different cultural symbolism that food represents for many in and out of the United States. I have recently begun to realize that I have missed out on many of the important sociological dimensions that food and consumption can provide, along with the camaraderie that is often developed by discussing the importance of food. Rituals are often symbolic activities that reveal cultural values associated with a specific community of people and often produce social predictability as well as the creation of individual social identity (Leeds-Hurwitz, 61). I find myself disappointed, especially after learning about the different elements of food as having much cultural consequence, that I had not previously considered the social value that food can bring to enhancing lifestyle. Being part of the middle class social structure, the quality of high-dollar foods has usually been limited to visualization, through television cooking shows and other gourmet chef programs. Because of this, depth in terms of taste and experimentation has never been given much personal thought. Much, I believe now, is missing from daily lifestyle by not exploring the different dimensions of food. This can be attributed, with a minor sense of blame, to the family structure and their limited emotional diversity associated with consumption and food variety. Gender and race as associated with a non-diverse worldview on food are not generally applicable to my own values associated with food since it has only been recently that I have begun to reassess the quality and cultural togetherness that food consumption and discussion can bring in a social or family setting. Some companies trying to sell their food products attempt to get consumers interesting in powdered sauces and cake mixtures by introducing a degree of nostalgia into advertising. Slogans such as just like mom used to make are often used to gain more interest and bring forth a psychological response from buyers (Bugge, 22). Though these advertising efforts have never had any meaning for me in previous years, I now recognize that many people are attracted to the process of enjoying home cooking in a friendly and unified family atmosphere. I find a certain sense of remorse after considering the value of the home-cooked quality meal that people seem to prefer and wish that it had been a broader part of my childhood. Because of this new type of thinking associated with food, I find myself wanting to explore an entirely new dimension in relation to food, socialization with consumption, and also the preparation process. I have always measured my personal identity based on goal-attainment and
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